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Submitted by DrShahAdmin on Fri, 12/14/2012 - 12:00

The Lipstick Effect in Chicago

Why some women spend more on looks in a recession?

During an economic downturn, women are more likely to spend more on their looks then in more prosperous times.  This anticipated phenomenon is labeled the "lipstick effect".  This is because the cosmetics industry, including Botox and fillers, are actually rising in popularity.  The theory is that women are making themselves more attractive to grab the attention of more financially secure wealthy suitors.

Sarah Hill, researcher of “The lipstick effect,” noted that L’Oreal saw its sales grow 5.3 percent in 2008, the heart of the most recent recession. One reason Hill notes for the existence of the effect is that during "periods of scarcity," women see a decline of the availability of quality mates. Hill states that because unemployment and low returns on investments occur at a higher rate during recessions, a recession may signal to women that financially secure men are becoming relatively scarce.

While some of you may think this is ridiculous and superficial, Hill has tested this theory out using four separate experiments and all have said that yes, the effect in fact does exist. Women do increase their desire to buy products such as lipstick, designer jeans, high-heels, and perfume.

Tags: Skin Care

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Submitted by DrShahAdmin on Wed, 12/05/2012 - 07:20

Juno: "Your little girlfriend gave me the stinkeye in art class yesterday." Paulie Bleeker: "Katrina's not my girlfriend alright? And I doubt she gave you the stinkeye that's just how her face looks, you know? That's just her face."

Symmetry is both a conceptual and a perceptual image associated with beauty-related judgments. Symmetry and asymmetry serve as highly aesthetic sources of beauty and are a fundamental aspect of Dr. Shah’s technique.

Facial symmetry refers to bilateral symmetry of the face, in which, according to Merriam-Webster, features are arranged on opposite sides in such a way that, if divided, each side would be an identical half. Imagine a dotted line down the center of a face: the more symmetrical a face, the more like mirror images the right and left sides of the face will be.

However, the absence of symmetry does not necessarily mean absence of beauty, and this is true in natural scenery, in art, or in human faces. That breath-taking sunset you watched the other night most likely wasn’t symmetrical, but it was still aesthetically pleasing right?

Numerous studies with human faces have been conducted showing the link between facial symmetry and attractiveness. In our daily life we habitually process visual views of faces, whether walking down an aisle in your grocery store, looking at people in a crowded restaurant, or checking out that cute guy in class. So what is it that makes our brains decide whether a face is attractive or ugly? I’ll explain...

Technology allows researchers and doctors to study perfectly symmetrical faces on the computer. Research has suggested that we are drawn to and consider symmetrical faces more attractive. I personally just don’t think we always prefer them. Instead, we tend to be sexually drawn to faces that are slightly less symmetrical. Here’s why-

Our brains like symmetry; we find it soothing and comforting. Interestingly, while we may judge symmetrical faces as more attractive, those aren’t always the ones we are most drawn to sexually or romantically. How many times have you felt mesmerized by someone’s looks, and you can’t quite explain why? We tend to go for the people with more interesting or exotic features, slightly asymmetrical- still beautiful, but not too perfect.

If something is too perfect, it just isn’t as interesting. Perfect symmetry is boring, from your brain’s standpoint. Calming, yes. Pretty, yes. Exciting? Not so much--

So while we may sit people down for a psychological study, show them photos, and ask them which people are more attractive, that does not necessarily mean those are the people they’d rather date or have a relationship with.

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Submitted by DrShahAdmin on Mon, 12/03/2012 - 09:29

I'd like to take this moment to specifically thank you all for reading this blog, and especially, all of our patients for making our practice so special--

It's perhaps our least-favorite body part: the dreaded "turkey neck." You know … the sagging skin under your chin that ruins a good photo, destroys your profile image, and screams "gobble gobble"?

Now that you've been traumatized with the visual, do the self-gobble check. Look in the mirror, face front, then turn to either side. No cheating. No tightening of the jawline or stretching the neck like an ostrich. Relax, let the jowls down, and have a moment of honesty with yourself. No ones watching, the camera is off (promise).

Now turn to either side. Do you have skin that cuts the hypotenuse of the triangle between you're the base of your neck and your chin? If the answer is yes, then you, my friend, have the turkey gobble.

This isn't meant to be hurtful, it's fact. Patients race to Dr. Shah for this specific reason asking him to remove their "gobble." Dr. Shah can perform different procedures to get rid of that stubborn excess fat:

  • A neck lift is a procedure that is intended to lift the neck area. With aging, the neck can sag. This can be a result of a loss of elasticity in the skin in the neck, extra fat accumulating in the neck, separation or banding of the muscles of the neck. Treating the neck requires that the surgeon can adequately identify the underlying cause of the sagging.
  • Liposuction can also rejuvenate the neck area. Standard liposuction of the neck is not necessarily the cure all for all necks with lipomatous changes. If the fat is located in a subplatysmal level, fat may need to be directly accessed here. In some cases, the fat is fibrous and not amenable to liposuction.
  • Chin Implantation can be done in addition. Placing the implant on the front part of the chin extends the mandible outwards and gives more visual distance between the Adam's apple and the front part of the chin. Occasionally liposuction and/or a neck lift is done at the same time as the chin implant to remove any fat in the neck.

Determining which procedure is right for you and technical excellence are critical to getting the outcome you're looking for.

Enjoy Thanksgiving Day with your loved ones and just remember: It isn't what you have in your pocket that makes you thankful, but what you have in your heart.

Real Patient seeking overall improvement in her appearance and facial aging.

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Submitted by DrShahAdmin on Wed, 10/31/2012 - 16:12

Halloween is all about having fun by being someone (or something) else for just one day-- And it’s finally here!

The transformation generally involves makeup—lots of it—often specialty products that we wouldn’t use at any other time. More than one person has stood in front of the mirror before bedtime wondering how to remove it without inflicting damage that will haunt the face well into the month of November.

The best way to get back to looking like yourself depends upon what types of makeup products were involved in creating your Halloween persona, but no matter what type of makeup you are using, it’s a three-step process: PROTECT, REMOVE, and RESTORE.


  • If you will be using a product you’ve never tried before, think ahead. Before the big day, check to make sure that you aren’t sensitive to its pigments, fragrance, or adhesive by applying a small amount of the product to the back of your hand, the wrist, or the inside bend of your elbow. If you aren’t itching or breaking out after a few hours have passed, it’s probably okay. If you do experience a problem, wash the product off immediately and find something else that will give you the look you want.
  • Never EVER fall asleep in your Halloween makeup.
  • As always, use a mild cleanser to remove dirt and oil from the face before applying makeup.
  • If you are using latex or a Halloween makeup kit, apply a thin layer of petroleum jelly as a protective barrier between your skin and the product.
  • Using glitter on your face? Do not apply it anywhere near the eyes—no matter what kind of adhesive you use, some of that glitter is going to fall off.


  • Your latex special effects can be peeled off. Gentle washing with soap and water should take care of any remaining latex, but do not use oily makeup removers.
  • Heavier-than-usual regular makeup may require several applications of baby oil, cold cream, or the makeup removal product you typically use. Use a cotton ball to cleanse the delicate skin around the eyes. Rinse, repeat, but DON’T SCRUB! Rubbing can cause more irritation than the makeup.
  • Many Halloween makeup kits sold at this time of year include a small supply of cold cream, because that’s what generally works on these products. If the makeup is oily, baby oil will remove it—oil adheres to oil. Again, don’t scrub!
  • Most glitter will wash off in the shower (again, protect your eyes!). Any stubborn pieces can be peeled off with scotch tape.
  • A thin application of shaving cream will remove fake blood.


  • Moisturize, moisturize, moisturize.
  • If your skin needs more than moisturizer to recover, trade in your Halloween makeup “mask” for a professional skin consultation.  Call Dr. Shah’s office at (312) 944-0117 and ask us to recommend a product suitable for your skin type!

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